advertising now online dvd
Advertising Now. Online (+DVD)
Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
3036 Руб.
Web Design: E-commerce
The world’s coolest online shopping sites In this latest addition to the Web Design series, we explore the very best of electronic commerce website design. Now that people are using online shops to buy everything from computers to groceries to clothing, e-commerce has become a major player in the sales market – to such a degree that recent research has estimated that about 10% of US “brick and mortar” sales are even influenced by online shops. From small retailers to online superstores, this guide brings you the most cutting edge e-commerce sites on the web today. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
718 Руб.
Web Design: Music Sites
Good vibrations: the best online music resources The internet has become a major player in today's music market, especially thanks to online sales from sources such as iTunes; while most web music sales sites boast around 40,000 songs, iTunes offers over 1.3 million-with 25,000 new songs being added each month. From online purchasing to great artist sites like Gorillaz, Lenny Kravitz, and Iggy Pop to recording companies, labels, ringtone sites, online radios, and more, this is the essential guide for researching and enjoying music online. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
897 Руб.
Advertising Now. Print
The art of selling: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
2892 Руб.
Advertising Now! TV Commercials (+ CD)
As Seen On TV! From Apple to VW, the very best of today's television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it's selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list. Over 80 commercials featured in the book are included on the accompanying DVD About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
3905 Руб.
D&AD09 The best advertising and design in the world
The professional's annual - finally available to the public TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual - featuring the year's best creative work - available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising. Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.
4048 Руб.
D&AD 2011. Лучшее в дизайне и рекламе мира 2011
This is the latest and greatest. This is the prestigious annual for creative professionals. Here comes the 2011 edition of the exclusive and highly-coveted annual from "D&AD" featuring the year's best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that's hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the "D&AD Annual"! Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design. Издание полностью на иностранном языке.
4048 Руб.
Web Design: Studios
This book, in its compact format, displays 90 of the most prominent interactive studios worldwide. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
718 Руб.
Web Design: Flashfolios
The Internet standard for creative portfolios: Following up on the success of Web Design: Portfolios, this volume features the Internet's best examples of artists, design studios, photographers, designers, and corporations that use Flash to showcase their creations. What once existed only in printed form is increasingly being featured online via dynamic, animated Flash-powered sites. Flashfolios contains a selection of such websites developed exclusively using Flash, demonstrating the sophistication and range of interactive web design today. About the Series: More bang for your buck! "... a fast-food, high-energy fix on the topic at hand." The New York Times Book Review About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
873 Руб.
Illustration Now II
Following the success of Illustration Now!, this installment presents a new selection of illustrators from all around the world on a budget price. Whereas the first volume brought together a fascinating mix of star illustrators and brand new faces that together formed the face of illustration around the world, Illustration Now! Vol. 2 is even more exciting, featuring illustrators from over 20 countries, with styles ranging from cutting edge to traditional. Also included is a dialog between design specialist Steven Heller and German illustrator Christoph Niemann about illustration's role in the world today. This book is perfect not only for creative professionals and illustration students, but also artists and anyone with an appreciation for visual language. The editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now! Издание на английском, немецком и французском языках.
1012 Руб.
Illustration Now. Vol 4
Today's most exciting illustrators, from A to Z The Illustration Now! series continues to bring you groundbreaking work by the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a wide range of techniques, Illustration Now! Vol. 4 features 150 illustrators from 30 countries, including information about their career paths and lists of selected exhibitions. Also included are two introductory essays by specialists Steven Heller and Bruno Porto on current trends in the field, with a cover featuring the work of Gabriel Moreno. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language. The editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
3036 Руб.
Anonymous Chameleon in a Candy Store
Picking up the story where it left off, the controversial protagonist of cult classic Diary of an Oxygen Thief retools his advertising skills to seduce women online. It s a pursuit that quickly becomes a dangerous fixation, often requiring even more creativity and deception than his award-winning ad campaigns. Dazzling, daunting, and darkly hilarious, this spellbinding sequel is a spectacular indictment of a modern love twisted beyond recognition.
2402 Руб.
Illustration Now. 3
Today's most exciting illustrators, from A to Z. The latest volume Illustration Now! presents a dazzling selection of groundbreaking work by 150 of the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a vast range of techniques, Illustration Now! Vol. 3 features illustrators from 30 countries, including information about their career paths, and lists of selected exhibitions. Also included is an introduction by specialist Steven Heller on current trends in the field. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.
3036 Руб.
Illustration Now! Volume 2
Following the success of "Illustration Now!", this installment presents a completely new selection of 150 illustrators from all around the world. Whereas the first volume brought together a fascinating mix of star illustrators and brand new faces that together formed the face of illustration around the world, "Illustration Now! Volume 2" is even more exciting, featuring illustrators from 25 countries, with styles ranging from cutting edge to traditional. Also included is a dialog between design specialist Steven Heller and German illustrator Christoph Niemann about illustration's role in the world today. This book is perfect not only for creative professionals and illustration students, but also artists and anyone with an appreciation for visual language. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
2892 Руб.
Lau A. Essential GRE Vocabulary, 2nd Edition: Flashcards + Online
A 500 ESSENTIAL VOCABULARY WORDS TO HELP BOOST YOUR GRE SCORE! Now with two ways to use: physical cards in the box, plus access to the full deck online.
1802 Руб.
Lau A. Essential GRE Vocabulary, 2nd Edition: Flashcards + Online
A 500 ESSENTIAL VOCABULARY WORDS TO HELP BOOST YOUR GRE SCORE! Now with two ways to use: physical cards in the box, plus access to the full deck online.
1802 Руб.